International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 8

International Marketing - Essay Example In this research paper the author examines the marketing company of Smirnoff Ice in the concept of Alcopop, the term used in describing flavoured alcoholic beverages. Because of the fruit flavour added to alcoholic drinks, alcopops became more appealing to teenage and underage drinkers (Marine Institute, 2009). A good example of alcopop produced in UK is the Smirnoff Ice. Because of improvements in technology, Smirnoff is able to introduce the first malt beverage that contains pure spring water and a malt-based alcohol (redOrbit, 2007). The use of new alcohol beverage technology enabled the company to offer light and crisp alcoholic drink with refreshing taste. Since Smirnoff cannot sell alcopops to individuals below the age of 18 years old, the company should focused on marketing the product to men and women 18 years old and above. In line with this, the company should tie up with existing clubs, pubs, and large-scale supermarkets who could sell Smirnoff products in domestic market. Expanding Smirnoff products in international market is good since it can open a lot of business opportunities for the company. As part of expanding the business in Germany, Smirnoff should design a core marketing strategy which includes defining the market segmentation and analysing the 4Ps in marketing mix. Once the market analysis has been conducted, the company should start identifying potential market distribution network for Smirnoff products. Germany is one of the most populated countries around the world.

Creon Antigone by Sophocles Essay Example for Free

Creon Antigone by Sophocles Essay In Antigone, written by Sophocles, Creon dominates the play with his powerful yet arrogant personality. Even though Antigone is the name of this play, Creon, the ruling king of Thebes with a no turning back attitude, proves to be the main character. Creon rules over everyone but that does not stop the intelligent Antigone from protecting her brothers dead body. She gets caught in this illegal act by the very dynamic character of Creon. There are endless personality traits to describe Creon, but certain traits that pop out are his strength/power and his stubbornness. Who is the man here, she or I if this crime goes unpunished?(Scene 2, lines 82,83). This quote is a simple example of how stubborn a king with that much pride can act toward his own family. We then learn that no matter how wrong he is in his decisions, he still sticks with what he believes to be the right punishment to Antigone. The other proving quote in Scene 3 (line 26) is when Creon states, Do you want me to show myself before the people? Or to break my sworn word? No, and I will not. Creon slowly starts to realize the right thing to do in his situation but something inside of him prevents him from saving Antigone. It could quite possibly be him knowing his own strength and power compared to everyone else. His strength plays a key role in the problems that occurred. Antigone sees right through this personality trait of his. Creon is not strong enough to stand in my way.(Prologue, line 35) Also,in Scene 1 line 118 Creon says,Theres nothing in this world that is more demoralizing than money. Creon really means it when he says this. He thinks that everything in the world has a price. His strength can be translated as a waste cause he doesnt use his powers for the better of the city of Thebes. His power completely forces him to believe that no one is above him. That is where the conflict began for Antigone and Polyneices. There was not much motivation for his actions besides his pride, which is apparently the cause of all their troubles. If Creon would have realized early on that the right thing to do is more important then power and pride, Antigone would not have of been dead. In Scene 2, (line 75,76) Choragus is right on when he says, Like father, like daughter both headstrong, deaf to  reason. Creon believes that his word over all should be the final say. But when Antigone, a female at that, defies him, he flips out and sentences her to rot in a prison cell. In his mind, he was rational with the choices he made. When it comes down to it, Creon was just trying to represent the position of the king. Unfortunately, his greed overcame his responsibility of the throne. His power against everyone else in Thebes proved to be significant when he sentenced Antigone. After the events that happened, he was still so stubborn to turn back. At the very end of this play, Creon finally realized his wrong doings and he said, I was the fool, not you. And you died for me.(Scene 5, line 92) Both his stubbornness and his power broke down and we saw the real Creon. Characters like this in Greek literature are important because the form the plot, the conflict, and the resolution. Without the Creons in plays, there would not be any tragedy or any thing to resolve at the end.

Examples Of Good Clinical Care Nursing Essay

Examples Of Good Clinical Care Nursing Essay The GMC states that being able to provide good clinical care is fundamental to becoming a doctor1. I must strive to learn and understand the concept of good clinical care so that it is put into practice throughout my future career in the medical profession. I have chosen three specific examples from this year which have helped me analysis, understand and reflect upon the importance of good clinical care in medical practice. Example 1: My first example occurred during a primary care consultation. I was asked by the GP to take the patients history, which I was really quite nervous about, as I had only done so once previously. I proceeded to take the history of the patient, asking the necessary questions. The patient complained of having episodes of shortness of breath. After taking what I thought to be a full history, the GP took over and asked a few vital questions. She asked the patient about his psycho-social history, which I had completed overlooked during the consultation. The patient actually explained that he was recently divorced and had a very stressful job has made him anxious and stressed over the past few months. The doctor explained to the patient that it was quite likely these respiratory problems were due to his stress and anxiety. The GP then asked if there were activities he enjoyed doing in his spare time, and if he had friends and family whom he could talk to. The GP advised him about local support groups available. However, the doctor did perform a chest examination and provided the patient with a peak-flow meter to take home as an investigation measure. Lessons learned: This example taught me the importance of taking a full history in a consultation. The GMC states that one must adequately assess the patients conditions, taking account of the history (including the symptoms, and psychological and social factors).1 I felt embarrassed and disappointed at myself for missing the psycho-social history. It proved to be a vital part of the diagnosis, because if it was simply overlook, the patient may have been wrongly diagnosed and managed. The doctor was quite sure that the problem was due to his anxiety, but still crucially performed a full chest examination, which helped to rule out other conditions, in accordance with the GMC guidance, a doctor should where necessary, examine the patient1. The combination of a full history and examinations/investigations, where necessary, is fundamental to provide good clinical care for your patients. It has been noted by research that understanding each patients biological, psychosocial and cultural background is the foundation of effective patient care.2 Aims: I recognise that various improvements are needed during my medical education. I will practice my consultation skills on a regularly, both on patients and on friends and family. I will especially try to make the most of consultation skill sessions led by the medical school throughout the course, and ask for constructive feedback for guidance in areas needing improvement. I am currently studying the Calgary-Cambridge guide3 on performing a medical interview to make sure I remember all the appropriate points needed to perform a successful consultation. My examination skills will also need to be practised vigorously. Part of building the doctor-patient relationship is performing the appropriate examination. I will set aside 2 hours a week for revision of examination techniques, not simply to pass my OSCEs, but so that as a Doctor I will feel confident and competent to examine and treat my future patients. Example 2: The next case which I feel represents an important example of good clinical care occurred on a home visit to a patient, who had been diagnosed with rheumatoid arthritis over 30 years previously. I was there to discuss her condition and ask all the relevant history which was needed to write a comprehensive logbook. The patient explained that she regularly visited various healthcare professionals in order to control her symptoms. She visited the GP surgery each week for intravenous methotrexate injections, had check-ups with the rheumatology consultant every 6 months to discuss treatment dosage and options, and a physiotherapist every month, to aid with mobility. The patient explained she plays an active role in deciding what treatment is best for her, and had recently (after a discussion with her consultant), decided against a new biologic treatment. She had been given a full explanation about the medication she is on and sticks to her treatment vigorously as she understands the implications of not doing so. The patient felt very happy with the service she received from the NHS. Lessons learned: This case has taught me about the importance of on-going management and treatment of conditions. There must always be good communication between the GP, hospital and other healthcare professionals in order to provide good clinical care for the patient. The GMC state that one must keep clear, accurate and legible records regarding patients, to prevent confusion or mistakes being made.1 Another important issue is to understand the roles of each healthcare professional, which was highlighted in this case. The GMC states that decisions should be arrived at through assessment and discussion with the patient.4 The patient had an active role in decision-making regarding her medication, which she felt very happy about. Hence, it appears vital to show respect to the patient, but also be willing to listen to the patient when deciding a treatment plan. This is in accordance with the GMC guidance stating one must respect the decisions and rights of patients.4 In order to gain full compliance from the patient, providing adequate education is paramount. The patient felt she had been educated suitably about both her condition and treatment, and so she complies fully with her treatment plan, hence communication skills are vital. Research conducted by doctors, which has been published in the BMJ, have concluded that when doctors use communication skills effectively, both they and their patients benefit.5 Providing education about a condition or treatment plan for instance, will require explanation on a level which the patient can understand and follow. Aims: Understanding the roles of other healthcare professionals is important for providing good clinical care, which I am to improve by working hard during IPL sessions during my time at university. I will choose IPL during my third year, even though it is optional, as I can see the relevance and significance of it for providing effective health care for the patient. I will also aim to shadow not only doctors, but other healthcare professionals too. The GMC state that a doctor or medical student must behave with courtesy4 and respect the decisions and rights of patients4, which I feel is something I have always achieved, yet understand that complacency should never be allowed to creep in. The GMC also states that keeping up-to-date records1 and completing work on time4 are important aspects of good clinical care, and so I aim to be thoroughly organised during this course, making sure PBL work is completed on time, and good notes are kept, filed in organised folders. This should prepare me for the organisation levels required as a doctor. Studying conditions very thoroughly, and speaking to as many patients as possible throughout my medical education, will gain me experience at delivering information to patients, hence better at providing education for my future patients. Example 3: My final example from this year occurred on my first day of primary care, and is the most memorable day of my medical education to date. The GP arranged for a patient to come in for a general check-up, simply to demonstrate some basic clinical skills. I remember a feeling of excitement and anticipation of the morning ahead. After the check-up, the patient was asked if he had been feeling fit and well recently, and he casually replied that he had been having pain urinating. The GP seemed quite concerned and asked for a complete history and a urine test, which showed up blood and infection signs. Due to his age and symptoms, the GP decided that these concerning factors needed to be investigated further by the Urologist, who she referred him onto. The patient wanted to know the possible implications, and the GP decided that the patient ought to know that there was a small chance that the possible diagnosis could be prostate cancer. She delivered the news in a very sensitive and empathetic fashion. I remember the patients face went white and he was utterly alarmed by the news. I also felt shocked, and a great deal of empathy towards him. The patient was however grateful that the doctor had decided to refer him on immediately. When the doctor left the room for a moment, the patient asked me about the implications of prostate cancer. I apologised and told the patient I was a first year medical student and therefore not informed enough to talk about any such implications. Lessons learned: The GMC state that one must recognise and work within the limits of your competence and refer a patient to another practitioner, when this is in the patients best interest1. The GP recognised the possible implications of the problem and made a decision that it needed further investigation from a specialist in the area. The GP recognised her limitations in this area of medicine, and correctly referred the patient. I should remember and employ as a basic principle working within my limits of competence throughout my future career. Maintaining the doctor-patient relationship, which is based on mutual trust and respect, the GP decided to inform the patient that there was a possibility of prostate cancer. I feel it is very important to keep the honesty as otherwise the relationship will break down, and good clinical care will therefore suffer as a result. When asked about the implications of prostate cancer, it was important for me to accurately represent my position or ability4. Any advice or views given by myself could have been wrong, and therefore caused further harm and distress to patient. Also, misrepresentation of myself is a fitness-to-practice issue and I do not wish to represent myself in this way. I could have handled the situation better on reflection, and been more empathetic, but my nerves and the shock situation hindered me. Hopefully over time, I will develop the professional skills to be more confident in such situations. Aims: My goal during my medical education is to realise my limits. Setting time each day for work and recreation will give me a balanced life, and help me progress at a steady and attainable pace. It is imperative for me to ask more questions (to the appropriate people) and ask for help with pieces of work when I do not fully understand something. I acknowledge I currently do not do this enough, as I sometimes feel embarrassed to ask for help, but during my time as a clinician in the future, getting a second opinion, or just a piece of advice from a colleague will be essential for the provision of good clinical care. I am currently trying my best to get more actively involved in my PBL feedback sessions and ask questions on areas which I lack understanding in. I am finding this very beneficial for my education, and helpful in combating embarrassment I may feel when asking for help. Another aim is to always remember to introduce myself correctly to patients during consultation, so they unde rstand I am a medical student, therefore causing no confusion of my position or ability. Conclusion: Provision of good clinical care is essential as a Doctor. My scenarios have taught me the value being aware of the GMC guidelines, and reflecting upon my performance constantly throughout both my medical education and career, ensuring good clinical care is provided as a fundamental principle of clinical practice. My experiences this year have not only improved my clinical skills, but on reflection, have made me question my approach to different tasks, which with the goals I have set, I hope to improve.

The Evolution of Science Fiction Essay -- Literature

Despite decades between their writings, the similarities between H.G. Wells and P.K. Dick are numerous and include the fact that both authors were far ahead of their time, had aspirations regarding the universe and a future electronic era to come, had a theme revolving around a distant planet, and challenged humanity. Both science fiction authors were beyond their time. Wells had the capability of â€Å"lifting up our fathers’ hearts with hopes, exciting them with the feeling that a new world was at the point of being born and they were to inherit itâ€Å" (Dickson 17). Throughout all of his works, P.K. Dick â€Å"focused on conveying the truth of his many-faceted visions without regard for critical expectations and genre conventions† (Mackey 128). It is said that â€Å"knowledge of Dick’s biography is essential to an understanding of his work† (Umland 2). This too is similar to Wells. Both authors led fascinating lives and each found their own unique wa y to incorporate their events and interest into their works as demonstrated by their various novels and short stories. In order to fully understand each authors views, style, and most importantly to establish ethos, one must first understand the authors life. Dick and Wells were greatly influenced by the world around them. Whether it be obvious or not, Dick included his life experiences into his books. He also included many of his own personal interest into the book. Wells writings were mostly influenced by his own views, opinions, and interest. It is easy to assume that a book was written simply off a good idea however, there is often more to it. An underlying interest, an attempted degree, an unexpected adventure. In 1949, Dick began studying philosophy at the University of California Berkley (1... ...rld, there is power in numbers and we have the ability to lead future generations further, not only into the science fiction world, but science itself. Despite nearly three quarters of a century between their writings, the ideas these two magnificent authors had were similar in many ways. They both challenged science and society to their limits. Works Cited Dick, Philip K. Do Androids Dream of Electric Sheep. New York: Random House, 1968. Print. Dickson, Lovat. H. G. Wells: His Turbulent Life and Times. New York: Lovat Dickson (?), 1969. Print. Mackey, Douglas A. Philip K. Dick. Massachusetts: Twayne, 1988. Print Wells, H. G. â€Å"A Story of the Days to Come.† 28 Science Fiction Stories. New York: Dover, 1952. 730-820. Priint. Wells, H. G. â€Å"The Time Machine.† The Complete Short Stories of H. G. Wells. London: Ernest Benn Limited, 1966. 9-91. Print.

Cat on a Hot Tin Roof Essay

Cat on a hot tin roof is a tragicomedy. There is a deep meaning shielded by bits and pieces of humor which best symbolizes how actual day to day activities come to pass. In every day life we will laugh about things that hurt in order to keep an experience of normalcy. An example of this is when Big Daddy calls out the minister on his obvious attempt to gain assets for the church. The key issues faced in Cat on a hot tin roof are homosexuality, control, love and facing death. Brick, which is an appropriate name for him considering he is a brick of a man, is an alcoholic who will not face the fact that he has homosexual desires. He is the atypical American man, the personification of the American dream if you will. A football star who has a ridiculous amount of money through his father, a wealthy plantation owner. Brick has a history of not accepting they way things are. After not making it to the pros he and his â€Å"friend† created a football team in order to deny the realiza tion that they were not good enough. As in most dramas there is a lot of symbolism. The most profound that I came across was when Mamma and Maggie were arguing over what went wrong in the marriage between Maggie and Brick. Mamma points to the bed and states that the bed is the problem. At first I took it at face value as though the problem was that Brick wasn’t â€Å"getting any† but later we find out that the bed they slept on was the same one shared by the two gay lovers that previously owned the plantation. Also the title, â€Å"Cat on a hot tin roof†, the characters within the play are constantly torn between continuing to hide the secrets they keep, or confessing which would mean certain exile. Big Daddy and Brick are so similar there is no way that they would be able to coexist with one another. Both are cold and calm as far as appearance is concerned, but both have a guard that no one can penetrate unless by the other. An example of this is when Big Daddy trys to have a heart to heart with his son. Even though he appears to have his guard down they really don’t have a conversation until Brick trys to leave, then they get to the more important issues. Brick and Big Daddy also treat there woman the same. Big Daddy says for the last how ever many years he has wanted to find a  different lover because he has never enjoyed having sex with his wife. The same goes for Brick as he said he was made to marry Maggie and uses the imagery of two cats humping on a fence post. It took the fact that Brick was drunk and Big Daddy was on his death bed to finally initiate a conversation of importance between the two. Though the play hit controversial topics and had a little bit of humor I was not a big fan of it. One of main arguments was every thing was so jumbled and clustered together. It wasn’t as if there many underlying plots or anything, it was the way the story was put together that made it an agitating read. For example when Maggie is trying to have a conversation with brick, why the croquet out side or the screaming of the children. I can see where it might be important that the other brother is discussing the matter of his fathers death and the fact that nether of them seemed to concerned with the actual death but for the money, but all in all the are just too many distractions. Also with all the stage directions it was hard for me to imagine anything. When I read a book or play I want to be able to allow my imagination to run wild with it. It is amazing how a book or play becomes your own if you are allowed to play with it in your mind.

My Great Mother Essays

My Great Mother Essays My Great Mother Essay My Great Mother Essay Essay Topic: Mother To Mother Everyone must have a source of inspiration and encouragement in their lives. Theirs idol can be of famous singer or actors such as Tom Cruise or even maybe sports stars like Eric Cantona. As for me, my source of inspiration is my mother my mother is not a well-known politician or a famous performer. She is just plain working mother who devotes her life to me and that is what makes her so special in my life. She never fails to wear a radiant smile that is able to lighten up the room she walks in, my mother sa always be my side during the good times and has always been a shoulder to cry on during the bad times. he takes good care of me since i was in her womb. she nurses me when i am sick and has brought me up to be well-mannered and well-educated person. my mother is one of important assets in my life as she always encourages me to study hard and make sure i have a good education so that i can succeed in life. she has been very patient with me and support me in everything i do. she ha s done a lot to boost my self-confidence and self- esteem. he does not scold whenever i failed in something, she will console me and make me feel better by telling me stories about her own failure and achievements throughout life. i would like to thank God for creating such a wonderful and loving person for all the kids in the wide world called Mum. i know i shall feel like someone has cut off my right arm if anyone should take her away from me. no amount of money could repay all her kindness and loves towards me. i shall always cherish the sweet memories of my mother for as long as i live.