Marketing Plan for a Business Plan Proposal - Entrepreneurship Course Essay

Marketing Plan for a Business Plan Proposal - Entrepreneurship Course - Essay Example Later, â€Å"The Track Tablet† company can expand into broad geographical areas. 1.2 Product Strategy Anything that is received by a person in exchange for the money that is paid by him is a product (University of Texas Arlington, â€Å"Product Decision†). The product has been designed to permit the guest to make use of the hotel services such as the room service, book spa appointments, enjoy the concierge services, restaurant reservation and order the taxis. Renting of the movies, virtual library, and downloading of the newspapers and magazines will also be possible. However, it has to be mentioned that the product will not replace the reception and human contact since it is the key for success in the hospitality sector. 1.3 Pricing Strategy Pricing can be considered as the most vital aspect of any marketing plan. However, it is vital to keep a watch upon the pricing strategies since the business environment is volatile. In addition to this the move of the competitors need to be gauged. Pricing of the new product needs to consider various aspects to remain competitive (Cravens, W. C. & Piercy, N. F., â€Å"Strategic Marketing†). Initially, it would be better for â€Å"The Track Tablets† to adopt the penetration pricing strategy. ... Strategy Distribution strategy is considered to be one of the vital aspects of marketing that tends to identify the marketing activities that need to be followed by the companies in order to deliver the products to the customers of the firms. Decision regarding the warehousing, choice of the marketing related channels, order processing and inventory control need to be considered (Boone, L. E. & Kurtz, D. L., â€Å"Contemporary Business†). Initially, the product will aim at providing the services to the higher luxurious hotels. After a certain period of time when the product gains awareness amid consumers, it will be beneficial to introduce the product towards the less luxurious hotels. The product will be provided at a few chains all over the world. A few intermediaries can be employed in order to distribute the product to the target market of the world. Intermediaries can assist in smooth flow of the product and thus can reduce the time gap between the consumers and the produ cers. 1.5 Advertising and Promotion Initially, the focus of the advertising campaigns will be upon targeting the high luxurious hotels. The campaigns will assist in gaining awareness among the target customers. Since the products are quite complex in nature and requires investment, it would be prudent for the marketers to send the products for test marketing. The products will be distributed at a few selected hotels that aim at providing their guest with a different experience. This will assist the company to learn the reaction of the customers towards its products. Test marketing will provide the company with the abundant of information. Later, the product can be made available to the customers requiring it (Graham, H. & Et. Al., â€Å"Marketing Strategy and Competitive Positioning†). Through

Quoting, summarizing and paraphrasing Essay Example | Topics and Well Written Essays - 500 words

Quoting, summarizing and paraphrasing - Essay Example Employers using the services of these people usually pay them much below the minimum wages. It should also be noted that not all illegal immigrants enter a country voluntarily. Many times girls from poor family are deceived into thinking that they will get good jobs in the foreign country and then smuggled into a country for prostitution. This kind of illegal immigration is a problem in Middle East and Europe (Illegal Immigration, http://www.usimmigrationsupport.org/illegal_immigration.html). In recent years, the problem of illegal immigration has become a cause of concern in the United States. The state has stepped enforcement measures leading to many illegal immigrants feeling insecure. The Pew Hispanic Center carried out a survey in 2007 to understand the view of the Hispanics, the largest minority group in the US, regarding the recent tough stand of the administration against the illegal immigrants. The study found that â€Å"just over half of all the Hispanic adults in the United States worry that they, a family member or a close friend could be deported.† Many Hispanics are also wary of the inability of the government to enact an immigration reform bill. It was also widely felt that increased public attention was making life more difficult for them and that they were less likely to use government services or travel abroad. As many is 75% of all the Hispanics surveyed opposed stepped up enforcement measures against illegal immigrants. However, non-Hispanics supported such measures and there was a â€Å"wide variance in the views of the Hispanics and the non-Hispanics.† (Pew Hispanic Center). The survey also found that even within the Hispanic community there was significant variance between the views of native-born and foreign born Hispanics, with native born Hispanics having a view closer to that of the rest of the US population. These enforcement measures were stepped up after the September 11 attack on the World Trade Center.